An initiative Office of DC(Handicarfts), Ministry of Textiles, Govt. of India to showcase different products made by Cluster Artisans across India. Artisans are provided with technical / marketing know-how for making these products by implementing agencies which are partnered by DC(Handicrafts) for the upliftment of these Artisans.

Welcome to Theme based handicrafts portal of Govt. of India showcasing over 45,000 products of approximately 9000 Artisans, Retailers, Exporters & Govt. Awardees. Mainly focuses on 5 select themes – Needle Work, Tribal Crafts, Natural Fibre And Ecofriendly Crafts, Fashion Accessories and Festive Decorations providing in-depth information about the craft, products, sellers and awarded master craft persons in these particular crafts.

DIRECT MARKETING PORTAL FOR HANDICRAFTS AND HANDLOOMS PRODUCTS
It's objective to provide direct market access facility to genuine handloom weavers and handicraft artisans and To provide updated information about handloom and handicraft producers and their products to retail customers, e-commerce players, wholesalers and exporters. 
Salient Features:

• Artisans registered with the Development Commissioner for Handlooms, Development Commissioner for Handicrafts or other participating Government of India Ministries and their agencies shall have access to the portal on the basis of their registered mobile number in respective data base. For example: Weavers registered in Handloom Census data base or Artisans registered in 'Pehchaan' database.
• Once registered on the portal, weaver/artisan can any time add, update or modify details of their products, process, photographs etc.
• Buyer can see the product offering statewise, product category wise or by simply through search on the product name.
• Buyer can view the products available and can also send a query to the concerned weaver/artisan.
• Registered weaver/artisan will be able to view the queries and send reply e-mail to buyer.